Instagram is a bottomless well of inspiration: the categories are multiple and most of the players are MVPs. If you're feeling woozy from all the options of beautiful accounts at your fingertips, hit the refresh button with the top Instagram galleries we've identified in our aptly named Who to Follow on Instagram series.
This is your guide to the best Instagram feeds to follow. Prepare for sensory overload.
Net-a-Porter never fails to bring their Instagram fashion A game.
NEW WAVE: Introducing new label #WandaNylon. Designed by Parisian Johanna Senyk, this ultra-cool brand redefines luxury fashion by playing with fabric and proportion. Expect kaleidoscopic colors, lamé dresses and vinyl coats. Search 941253 (@wandanylon top) to shop at #NETAPORTER Photographed by @moppy_pilcher on set with @portermagazine
We've all been sucked in by the Instagram vortex. But when it's part of your job description, like yours truly, the hours spent on the daily scrolling through the photo-sharing app are completely justified. At least that's what I like to tell myself 🤔. For those of you whose livelihood does not depend on your best of Instagram savviness, it can be a real counter-productive wormhole. The struggle is indeed real.
Struggle no more: I'm here to save you some precious clock ticks by identifying the best Instagrams to follow in every category to help you avoid the, um, less savory. Welcome to the Who to Follow on Instagram series, where we surface the best brands on Instagram in various categories.
Scrolling through Insta can make for an explosion of the senses — Models? [Check](/models-follow-instagram/ "target="_blak)! Dreamy blooms? Check. Home decor? Check and check! Fashun? You got it! Heck, we even got athleisure, beauty, and babies. Today we're exploring a segment that is long overdue for a feature: the big name retailers carrying all of the brands that are #goals.
If you had unlimited funds, I can guarantee that you'd be spending the bulk of them at one of the below multi-label retailers. While they're all direct or indirect competitors, they've each been able to establish a very distinct point of view in the Instagram marketing landscape. Some are legacy retailers that have been operating for decades and are legendary for many reasons, while others are newcomers with a sharp vision that have solidified their image with many a post on Instagram.
The Insta feeds of these aspirational businesses conjure images of a dream Pretty Woman-style shopping spree (make that the Instagram shopping version). They'll make you discover needs you didn't even know you had. They'll make you want to yell out "YOLO!" before filling up your cart and hitting the purchase button. That's what happens when perfectly curated merch is promoted through exemplary Instagram feeds.
Now scroll through and shop til you drop. 💳
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Hard to tell who has the best Instagram posts out of all of them. Give these guys a follow and watch your wallet. 💸
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