Who to Follow on Instagram: The Denim Brands

Oh, Instagram. A bottomless well of inspiration. The categories are multiple, their respective players all better than the next. Are you getting an Insta-headache from all the options of beautiful accounts at your fingertips? Hit the refresh button with the must-follow feeds I've identified.

The pleasure is all yours (and maybe a tad mine, too).


We've all been sucked in by the Instagram vortex. I happen to do it as my job, therefore the hours I spend on the daily scrolling through the photo-sharing app are completely justified. But for those of you whose livelihood does not depend on your Instagram savviness, it can be a real counter-productive wormhole. The struggle is indeed real.

Start humming hallelujah, cause here I am again to save you some precious clock ticks with my aptly named 'Who to Follow on Instagram' series. The category explored for this installment: almighty denim.

Denim brands have an unfair advantage - everybody loves jeans. But it's so much more complex than it appears. How does a denim brand position itself to stand out in the Instagram marketing landscape? What makes a label's content better than the other? Most of the time, these answers reside in the intangible: it's all about the feelings induced by visual storytelling.

If you still haven't found the blues brands that do it for you, we got down and not-so-dirty to suss out the jean companies that are crushing it on the 'Gram. It's amazing how a well crafted narrative can prove to be the most paramount point of differentiation.

What will come between you and one of the labels below? Nothing, hopefully. Har, har. Let's get to it!

@mihjeans
This British premium denim brand has a very artsy approach to Instagram, publishing thoughtful, compelling content that speaks to their customers.
MiH Jeans Instagram best denim accounts to follow

@jbrandjeans
On top of creating really killer original content, J Brand rounds out their gallery with some seriously stellar UGC. Their Instagram account is this awesome balance of aspirational, inspirational and accessible.
J Brand Jeans Instagram best denim accounts to follow

@agjeans
The LA-based brand's account basically makes you long to be an AG girl thanks to the great lifestyle content mix that sucks you right in.
AG Jeans Instagram best denim accounts to follow

@shopredone
In short, this is the cool chick jean brand that every stylish alterna-girl is obsessed with. And fair enough - their claim to fame is repurposing vintage Levi's. Mic drop.
RE/DONE Instagram best denim accounts to follow

@currentelliott
This Cali cult favorite does a stellar job at bringing their audience into their brand world and all that it represents.
Current Elliott Instagram best denim accounts to follow

@frame
The Frame account just makes you want to be the Frame femme, period. Natural, subtle, understated, stylish without being trendy. Oh, and cool as hell.
Frame Instagram best denim accounts to follow

@citizensofhumanity
The team over at Citizens of Humanity flawlessly straddles that line between lifestyle and product in order to take their followers on a successful brand journey, and then some.
Citizens of Humanity Instagram best denim accounts to follow

@r13denim
Talk about a distinct point of view! This high end indie denim brand has an insanely sharp, high fashion approach that defies the obvious. This is denim for the discerning.
r13 Denim Instagram best denim accounts to follow

@motherdenim
For the rad girl who enjoys both refinement and whimsy.
Mother Denim Instagram best denim accounts to follow

@oneteaspoon_
The brand that exploded onto the scene a few seasons ago that basically revived and redefined the whole distressed boyfriend jean trend is thriving, bringing that very specific Australian flair to closets around the world. Their Insta is inspo galore.
One Teaspon Instagram best denim accounts to follow

@gstarraw
The G-Star account is ripe with creativity and telegraphs perfectly their factory concept. Could it be the Pharrell effect?
G-Star Raw Instagram best denim accounts to follow

@levis
It wouldn't be a best of denim list without jean queen Levi's. Every brand named above basically owes their business to the OG company.'Nuff said.
Levi's Instagram best denim accounts to follow

*BONUS! @jeanstories
If you're as addicted to denim as we are, take heed. This account features all kinds of rad girls in different labels. All posts are accompanied by the subject's personal story. Juicy stuff! Yet another thing to become infatuated with...
Jeans Stories Instagram

What are your favorite denim brands to follow on Instagram? Did we miss any of them it? Tell us below or send us a tweet!


Is there a specific list you'd like to see? Email me!