For interior design and home decor, Instagram has become the primary destination for inspiration and social media trends, as well as the discovery of new brands. Whether you’re in the midst of a home makeover or simply seeking fresh ideas, following the right home decor brands can elevate your feed and spark your imagination.
From a minimalist aesthetic to an assorted flair, Instagram offers a large variety of brands exhibiting their unique styles and products. In this blog, we explore a curated selection of the best home decor brands to follow on Instagram, each embodying a blend of innovation, craftsmanship and inspiration for your sanctuary.
10 Best Home Instagram Accounts
For brands, engagement rates serve as a key metric for measuring the effectiveness and influence of content. Within the home decor industry, certain accounts excel in captivating and connecting with their audience, showcasing higher-than-average engagement rates. These accounts exhibit stunning aesthetics and innovative design concepts, but also cultivate meaningful interactions and community engagement.
1. Tekla Fabrics (@teklafabrics)
- Followers: 288K
- Engagement rate: 0.62%
Tekla Fabrics is likely best known for its popular sheets, duvet covers and robes (you’ve probably seen one of your favorite influencers wearing one of their striped bathrobes on TikTok or Instagram). They’ve expanded their range of textiles to include sleepwear, scarves and even kitchenware like tablecloths. They use fresh, inspirational hi-fi visuals, that often possess a lo-fi, grainy feel that emphasizes the simplicity and function of their brand and products.
2. Kathy Kuo Home (@kathykuohome)
- Followers: 403K
- ER: 0.54%
Kathy Kuo Home is a brand founded by interior designer Kathy Kuo which specializes in luxury home furnishings and decor. They offer a curated selection of furniture and home accessories designed to elevate any space with style and refinement. Their Instagram showcases its products in beautifully curated settings, providing inspiration and ideas for decorating and designing homes.
Kathy Kuo engages users by sharing a combination of trending hashtags in their posts and Reels and flowery, descriptive captions that describe the work they did for clients.
3. Boutique Homes (@boutiquehomes)
- Followers: 75.4K
- ER: 0.51%
Boutique Homes is a brand specializing in designing and building custom homes. Their Instagram account showcases their portfolio of home designs, highlighting their expertise in creating unique and luxurious living spaces. Through pops of color and beautiful detail, their Instagram inspires those looking to build or renovate their dream home, featuring compelling narratives about people’s homes, stunning architecture and interior design ideas.
Boutique Homes taps into the adventure-filled nature of the travel industry by sharing Reels with trending music that capture a variety of homes across the globe, including interesting historical and geographical facts that pique user’s interest, while influencing their design choices.
4. McGee & Co. (@mcgeeandco)
- Followers: 1.6M
- ER: 0.35%
McGee & Co, founded by the well-known interior decorator Shea McGee of Studio McGee fame, is known for its curated home decor and furnishing collections. They offer a range of stylish and timeless products, like furniture, lighting, rugs, textiles and accessories, to elevate any space with a blend of modern and traditional aesthetics. Their Instagram account uses features like Reels, Carousels and individual photos. McGee & Co’s feed is made of neutral earthy tones, which reflect their brand and emphasize rooms and tiny decor details from throw pillows to tableware.
McGee and Co taps into trends, like the ‘pov’ Instagram trend, to differentiate their content and increase engagement.
5. Thibaut Design (@thibaut_1886)
- Followers: 260K
- ER: 0.33%
Thibaut Design is a home decor brand known for its high-quality wallpaper, fabrics, furniture and decorative accessories. They offer a wide range of patterns, colors and textures that cater to a diverse array of interior design styles, shown throughout their Instagram account. Thibault Design’s Instagram primarily focuses on displaying its products in different rooms and homes. They also include occasional Instagram Reels showcasing design tips.
Thibaut’s content strategy contributes to their high engagement by sharing a variety of user UGC featuring its products and highly stylized, inspirational images to continuously spark creativity among its followers.
6. LEE Industries (@leeindustries)
- Followers: 96.5K
- ER: 0.27%
LEE Industries is an upholstered furniture brand that emphasizes sustainability in its work through materials and practices. They offer a wide range of handcrafted pieces with meticulous detailing while offering customization options for customers to suit their individual preferences. Their Instagram reflects their brand vision by highlighting different furniture, styles, colors and fabrications. Through Reels, LEE Industries offers a behind-the-scenes glimpse at what goes into creating their products.
LEE Industries uses behind-the-scenes content, walking their viewers through their restoration processes to give their viewers a look at what goes into upholstering furniture.
7. Hunter Douglas (@hunterdouglas)
- Followers: 77.6K
- ER: 0.20%
Hunter Douglas is a renowned brand that specializes in window treatments and coverings. They’re known for their dedication to sustainability and environmentally sustainable manufacturing practices. They utilize eco-friendly materials, energy-efficient production methods and recycling programs to minimize their environmental footprint. Their Instagram highlights windows and coverings in different settings and rooms throughout the house, while maintaining a fairly neutral color palette on their feed. They also showcase different window shades and treatments through Reels and photos.
Despite specializing in windows only, Hunter Douglas’ engagement can be attributed to how creatively they showcase how windows can alter a room, videos that show how advanced window treatment works (like the example below showcasing their automatic blinds) and making creatively edited content that inspires their viewers to romanticize their window finishings.
8. Amazon Home (@amazonhome)
- Followers: 4.2M
- ER: 0.17%
Amazon Home encompasses various home decor products from furniture, kitchenware, bedding and more, sourced from various brands and sellers. It serves as a convenient platform for shoppers to browse and purchase items from all aspects of home improvement and decor. Their Instagram showcases a variety of posts featuring home decor inspiration, product highlights, plus an abundance of user-generated content, often shown through Reels. They emphasized a lot of earthy, neutral tones that match nearly any decorative style.
Amazon Home’s strategy stands out for the variety of products and visuals they share, opting to show aspects and factors of home living that aren’t always the most aesthetically pleasing, like sponges, vacuums or storage solutions.
9. Bedrosians Tile and Stone (@bedrosianstile)
- Followers: 283K
- ER: 0.16%
Bedrosians Tile and Stone is a home improvement and decor brand that specializes in tiles and stone materials for residential and commercial projects. They are committed to sustainability through responsible sourcing and product innovation. Their Instagram feed highlights tile and stone in different areas of the house, but mostly tile on bathroom floors, showers and kitchen backsplashes. The majority of their posts are photos and Instagram carousels, although they make use of Instagram Reels as well.
Bedrosian’s Tile and Stone spotlights designers who use their products and their final designs — this is a great way to build loyalty among B2B customers and expand their following to reach both B2B and B2C customers.
10. Apartment Therapy (@apartmenttherapy)
- Followers: 3.4M
- ER: 0.15%
Apartment Therapy is a widely recognized brand focused on home decor, interior design and lifestyle inspiration. With a mission to help people make their homes more beautiful, organized and healthy, Apartment Therapy offers a wealth of content, including articles, tips, DIY projects and home tours. Their Instagram account serves as an extension of their platform, featuring stunning images of interiors, design ideas and tips for creating functional and stylish living spaces. In addition, they frequently collaborate with designers, brands and influencers, further enriching their content and offering diverse perspectives on home design and decor.
Apartment Therapy uses a variety of content series and resources to encourage engagement and website traffic. Resource examples include their 10-day Spring cleaning plan, their thrifting day starter pack and interesting tidbits from articles. This is a great way for users to find home improvement tips beyond renovation that incorporate things they already use.
Fastest Growing Home Industry Instagram Accounts
Within the home decor and interior design world, certain Instagram accounts have risen swiftly in popularity, captivating audiences with their compelling content. These accounts are recognized as the fastest-growing brands in the home industry and offer fresh perspectives, creative insights and a vibrant community of followers.
1. Brooklinen (@brooklinen)
- Followers: 350K
- Growth Rate: 0.14%
Brooklinen specializes in luxury bedding and home essentials. The brand’s Instagram account serves as a platform to showcase its range of bedding collections, towels, loungewear and other home essentials. Their feed features aesthetically pleasing imagery, lifestyle inspiration and behind-the scenes glimpses into their product development process. Through their social media presence, they engage with their audience, share customer testimonials and promote new releases and special offers, further solidifying their position as a home industry leader.
Brooklinen’s uses social media tactics like influencer marketing to partner with creators their audience is interested in, while tapping into memes to encourage followers with an expert blend of entertainment, products and tips for sleeping well.
2. Everhem (@everhem)
- Followers: 34.9K
- Growth Rate: 0.74%
Everhem specializes in custom window treatments, offering curtains, blinds, shades and drapes crafted with high-quality materials and personalized design. Their Instagram account showcases their products, featuring stylish interiors, design inspiration and tips for selecting window coverings. Everhem's commitment to timeless elegance and functionality shines through their feed, engaging their audience with design ideas and insights into their offerings. With a focus on quality, craftsmanship and customer satisfaction, Everhem has become a trusted brand in the home decor industry, serving homeowners, designers, and decorators alike.
Part of Everhem’s follower growth can be attributed to its lower following compared to other brands in this section. However, in addition to its content, its growth can be attributed to how it keeps its audience up-to-date on upcoming sales and drops, which compels users to follow for updates.
3. Havenly (@thehavenly)
- Followers: 456K
- Growth Rate: 0.16%
Havenly is an online interior design service brand that offers personalized interior design solutions to customers. Through their website and platform, customers can connect with professional interior designers to create customized home design plans. Havenly's Instagram account serves as a platform to showcase their design projects, provide interior design inspiration and share tips and ideas for creating beautiful and functional living spaces. Through its social media presence, Havenly engages with its audience, shares design tips and trends and promotes its interior design services.
Havenly also encourages return visitors by sharing information on sales, drops and pop-up shops, along with humorous content that speaks directly to their target audience. This is a great blend of entertainment and sales promotion that keeps users coming back.
4. 1stDibs (@1stdibs)
- Followers: 872K
- Growth Rate: 0.15%
1stDibs is an online marketplace and brand specializing in luxury furniture, decor, art and jewelry. Renowned for its curated selection of high-end vintage, antique and contemporary pieces, 1st Dibs offers a platform for collectors, interior designers and enthusiasts to discover unique and rare finds from around the world. Their Instagram showcases their wide range of products, featuring stunning visuals, design inspiration and glimpses into luxury living. They engage with their audience by sharing design tips, highlighting featured designers and artisans and providing behind-the-scenes insights into their collections.
1stDibs understands the importance of leveraging trends and timely pop culture moments to encourage follower growth and promote its second-hand offerings, like the example below where they curate a selection of furnishings that evoke the settings from the film ‘Poor Things’.
Home Captions for Instagram
Creating captions isn’t always easy — but we’re here to help. Whether you’re an experienced brand looking for fresh inspiration or just starting in the world of home decor on social media, we’ve got you covered. Here is a list of captivating home brand captions for Instagram that you can use directly or let them spark your creativity to help you engage with your followers and elevate your brand’s presence on Instagram:
- Make every corner of your home reflect your unique style and personality.
- Elevate your space with our latest collection of [product name].
- From minimalist chic to cozy comfort, find your perfect aesthetic with us.
- Transform your home into a sanctuary with our timeless designs. 🤎
- Unleash your creativity and personalize your space with our customizable [product name].
- Bring your vision to life with our tailored design services.
- Find inspiration for your next home project with our design tips and ideas.
- Discover the perfect balance of luxury and functionality for your home.
- The definition of cloud 9 ✨☁️
- Swipe to see how we styled the [product name] →
- Can we take a moment for the [product name] !?
Redesign Your Social Strategy With Dash Hudson
Dash Hudson offers numerous features that significantly benefit your home brand's social strategy. The Content Library feature provides a centralized hub for effortlessly organizing, storing and accessing visual content. Home brands can upload and categorize their content, including product shots, lifestyle photos and Instagram user-generated content, ensuring easy retrieval for social media posts. This organized system helps foster consistent messaging and maintains a cohesive aesthetic across platforms — this helps streamline content creation and cultivates an engaging feed.
The Scheduler tool allows home brands to plan and schedule social media posts in advance, facilitating the creation of content calendars and finding the best posting time based on audience engagement for your brand. Pre-scheduling posts ensures content reaches the audience when they're most likely to interact with it.
The Relationships feature enables home brands to identify and nurture relationships with key influencers, brand ambassadors and loyal customers. By tracking influencer performance, monitoring content engagement and identifying potential advocates, brands can expand their reach, boost brand awareness and foster engagement on social media through strategic collaborations and partnerships.
FAQs
How do I start a home decor Instagram?
Starting a home decor Instagram account can be an exciting new venture, but knowing where to start can be daunting.
Here are a few steps to take:
- Determine your niche: Determine the focus of your home decor Instagram account. What particular style will you specialize in (modern, minimalist, bohemian etc.), or will you use a variety of aesthetics?
- Create a unique brand identity: Develop a distinct brand identity, like a memorable username, profile picture and bio that reflect your brand’s style.
- Create high-quality content: High-quality images are especially important in the home decor space on social media. Whatever you take photos of, be sure they’re all high-quality, with good lighting and crisp visuals.
- Engage with your audience: Using community based marketing helps you engage with your audience, increasing engagement and followers. Brands can build a community by engaging with follower’s posts, responding to comments, answering DMs and posing your own questions and polls on Instagram Stories.
- Use hashtags strategically: Using relevant Instagram hashtags will increase your post’s visibility and attract users interested in home decor.
- Collaborate with others: Collaborating with other home decor influencers, brands or photographers can help expand your brand’s reach and attract new followers.
- Post consistently: Consistency is key to building and maintaining an audience on Instagram. Develop a posting schedule and stick to it to keep your followers engaged and coming back for more. Check out the Dash Hudson Scheduler to plan and organize your content schedule.
How do you take good home decor pictures for Instagram?
Taking home decor pictures for Instagram involves capturing visually appealing images that showcase your style, creativity, and the beauty of your space. Here are some tips to help you take stunning home decor photos:
- Natural lighting: Utilize natural lighting as much as possible when taking home decor photos. Sunlight will help illuminate your space and make your photos look more inviting and better quality.
- Staging: Take the time to stage your space before taking photos showing what your products will look like in a home and be more appealing to your audience.
- Focus on detail: Capture close-up shots of little details, textures and patterns in your home decor that can add depth and personality to your photos and feed.
- Edit your photos: Editing your photos can enhance your pictures and create a cohesive aesthetic for your Instagram feed. You can edit by playing around with light filters, contrast, exposure, white balance etc.
- Showcase your style: Let your brand’s style shine through in your home decor photos and feed aesthetic.
