Who to Follow on Instagram: Swimwear Edition (It's About to Get Hot Hot Hot)

Oh, Instagram. A bottomless well of inspiration. The categories are multiple, their respective players all better than the next. Are you getting an Insta-headache from all the options of beautiful accounts at your fingertips? Hit the refresh button with the must-follow feeds I've identified.

The pleasure is all yours (and maybe a tad mine, too).


We've all been sucked in by the Instagram vortex. I happen to do it as my job, therefore the hours I spend on the daily scrolling through the photo-sharing app are completely justified. But for those of you whose livelihood does not depend on your Instagram savviness, it can be a real counter-productive wormhole. The struggle is indeed real.

Start humming hallelujah, cause here I am again to save you some precious clock ticks with my aptly named 'Who to Follow on Instagram' series. Best to start this with a disclaimer: we identified the hottest swimwear brands to follow on Instagram and this post is hot hot hot.

You've been warned!

Fresh off the heels of Miami swim week and smack dab in the middle of a heat wave (get your ice cream on, STAT), it feels all the more appropriate to keep the sizzle going with this list comprised of dreamy seaside settings and sultry mermaids ladies. The swimwear industry has experienced a rather remarkable ascent in the past couple of years and the 'gram in now ripe with all kinds of beachy brands competing for their sandlot.

And you know that when a label has been endorsed by the likes of Rocky, Halley and Alexis, they're essentially legit swimwear rock stars. Who's making waves in the bikini business? Read on to find out!

For the Bombshell

Your motto: feminine and sexy as hell. The below is for you.

@triangl
@triangl instagram best swimwear brands follow

@fellaswim
@fellaswim instagram best swimwear brands follow

@beachriot

@vitaminaswim
@vitaminaswim instagram best swimwear brands follow

@lolliswim
@lolliswim instagram best swimwear brands follow

@sommer.swim
@sommerswim instagram best swimwear brands follow

For the Badass

Got a heart of gold but you're bad to the bone? Yup, yonder.

@theminimaleanimale
@theminimaleanimale instagram best swimwear brands follow

@sahararayswim

@fleurdumalnyc
@fleurdumalnyc instagram best swimwear brands follow

@bambaswim
@bambaswim instagram best swimwear brands follow

@myraswim
@myraswim instagram best swimwear brands follow

@faeswim
@faeswim instagram best swimwear brands follow

@thenakedtiger
@thenakedtiger instagram best swimwear brands follow

For the Cool Girl

Fashionistas, take heed: these are the suits you'll want to bathe in.

@araksofficial
@ARAKSOFFICIAL instagram best swimwear brands follow

@eres
@eres instagram best swimwear brands follow

@solidandstriped
@solidandstriped instagram best swimwear brands follow

@onia
@onia instagram best swimwear brands follow

@prism_london
@prism_london instagram best swimwear brands follow

@normakamali
@normakamali instagram best swimwear brands follow

@ohanaswim
@ohanaswim instagram best swimwear brands follow

For the Beach Bum

All you want in life is to frolic on the beach. We feel ya. Do it in one of these.

@farronswim
@farronswim instagram best swimwear brands follow

@koreswim
@koreswim instagram best swimwear brands follow

@vamastyle
@vamastyle instagram best swimwear brands follow

@peonyswimwear
@peonyswimwear instagram best swimwear brands follow

@roveswimwear
@roveswimwear instagram best swimwear brands follow

@sameswim
@sameswim instagram best swimwear brands follow

@palmswimwear
@palmswimwear instagram best swimwear brands follow

What are your favorite swimwear brands to follow on Instagram? Did we miss any of them it? Tell us below or send us a tweet!


Is there a specific list you'd like to see? Email me!