Instagram IRL: Bringing Brand Activations to Life on Instagram

Jul 03, 2019

Earlier this month, Dash Hudson hosted an intimate Master Class event with one of our oldest and most beloved customers, MATCHESFASHION

![Dash Hudson Sketch 2019](/content/images/2019/07/21-Dash-Hudson-Sketch-2019.jpg)

Hosted at Sketch, arguably the most Instagrammable restaurant in London (if you know, you know), we brought our customers together with their peers to share knowledge and find new solutions to challenges brands face today.

Dash Hudson Sketch 2019

Hannah Fillis, head of social at MATCHESFASHION, sat down with Michaela Atkinson, head of content at Dash Hudson, for a candid chat around the brand’s activations at Frieze Art Fairs in LA and NYC.

Dash Hudson Sketch 2019

It wouldn’t have been a Dash Hudson event without a heavy dose of measurement. MATCHESFASHION have cracked the code to Instagram ROI and made reporting a breeze through utilizing tools like Relationship IQ and Boards.

Dash Hudson Sketch 2019

Feedback from our customers? “When’s the next one?” We had a great time, and we’re glad you did too.

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Dash Hudson Masterclass London 2019

Elise Ngobi

Senior Brand Strategy Manager UK