The Best Accounts to Follow on Instagram to get in the Holiday Spirit

There's no denying that Instagram is a bottomless well of inspiration, and feeling overwhelmed by all the beautiful feeds out there isn't uncommon. Rest assured—our aptly named Who to Follow on Instagram series identifies the top accounts in various categories so that you don't have to spend any time doing it yourself.

Because this week marks the official start of the holiday race, aka Thanksgiving, we're coming at you with the best Instagram accounts to follow for all of the festive vibes. 'Tis the season. 🎊


We've all been sucked in by the Instagram vortex trying to find new and fresh accounts to follow. Let's face the facts: it can be a real counter-productive wormhole. And because we want you to maximize your very precious time while staying in the know on all things Insta-great, you'll surely find our Who to Follow on Instagram series to be super clutch.

As we know, scrolling the 'Gram can make for sensory overload. Models? Check. Dreamy blooms? Check. Home decor? Check and check. Fashun? You got it! Heck, we even have athleisure, beauty, babies, Aussies, luxury, lingerie, music, and pumped up kicks. Not to mention travel and wellness. With only one month left to Christmas and less than two weeks to Hanukkah, we're here to spread the yuletide cheer with some Instagram accounts that are bringing all the holiday spirit you'll need.

We know, the holidays aren't for everyone on a personal level, brand marketer personas notwithstanding—some folks just aren't into this season for whatever reason, and trust us, we get the cynicism. We're all for moderate, tasteful cheer, just as we support both full-blown North Pole explosions and downright yuletide escapists. You do you, boo.

If you're thinking that the period between Thanksgiving and Christmas used to be far more magical before you had to start adulting, you're not wrong. But we're here to try and sprinkle some fairy dust as we begin the holiday rush, because if it's going to be crazy, it should at least be merry (and bright, if that's not too much to ask).

So whether you're the one who books an annual trip abroad to avoid the mistletoe or are the recurrent volunteer who bakes the cookies for your dad in costume Santa every year, we know that having some semblance of jingle bell feels is somewhat linked to doing good marketing for your brand... Plus we believe that a warm fuzzy heart makes everyone a better person, so we're giving it a go.

Put on your proverbial PJs (we realize you're probs sitting at your desk at work right now), grab a hot caffeinated beverage (imagine that it's eggnog or a hot toddy), and get scrolling. We know the following accounts will win you over even if you relate more to the Grinch than to Buddy the Elf.

As the big guy would say, Ho Ho Ho! 🎅

@theeverygirl_

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@shopterrain

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@faoschwarz

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@harrods

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@glitterguide

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@tiffanyandco

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@ladureeus

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@artifactuprising

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@marthastewart

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@rolfsny

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@bergdorfs

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@sephora

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@williamssonoma

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@anthropologie

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Header image: @jcrew


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