With limited travel opportunities this year, people are gravitating towards the staycation—and home decor brands are stepping up to meet demand. Time once spent commuting and attending to a full social calendar has been freed up for home improvement projects, garden landscaping, and finally getting around to creating your dream space. To stay ahead of the 2020 home decor trends amid changing seasons, we used Dash Hudson’s Visual Trends tool and identified the imagery resonating most with Instagram audiences this year.
Black and white has always been a timeless color scheme and this year is no different. The contrasting combo has been tried by minimalists and maximalists alike, proving this trend is here to stay. Monochromatic makeovers are reaching audiences across Instagram with a +32% increase in engagement over the industry average. CB2 nails this home decor trend from funky wallpaper to chic side tables to entire rooms decked out in the zebra colours.
Rise and Shine
Staying in is the new going out. Bedroom decor has taken off in popularity, which is no surprise when you have nowhere to go but home. Soft hues of cream and white are the top pick, seeing an +8% increase in engagement over the industry average on Instagram this year. Lulu and Georgia have mastered the romantic bedroom setting, making us forget a time we ever left our bed.
Socially Distant, Together
As restrictions begin to ease, and family and friends can get together again, outdoor loungers have become a smart investment. An easy and safe way to have loved ones over for a meal, modular sets for the backyard have seen a rise in popularity. Audiences on Instagram have been engaging with this home decor trend +17% more than the industry average this summer. Take Dunelm for example, who’s steady stream of outdoor sofa content is giving us serious backyard envy.
Who said everything can’t be pink? UK consumers are obsessed with this colour on everything from sofas to rugs to entire walls to create the perfect rosy ambience. This home decor trend is on par with the industry average on Instagram and we’re loving it. For the perfect pop of pink, Made.com delivers gracefully, giving us serious nostalgia to our childhood bedrooms.
Killing Us Softly
Velvet is back and we are not complaining about it. The classic texture has appeared everywhere lately, showing up on our Instagram feeds in a range of jewel-toned reds, blues and greens. Popular brands are seeing a +5% rise in engagement over the industry average. West Elm has taken this home decor trend head on, posting a variety of plushy velvet sofas and chairs in the most magical hues.
If 2020 has proven anything, it’s that making your space your own is more important than ever. As consumers get more accustomed to staying in, it’s crucial to love the space that you now work, socialize, AND live in. Whether it’s creating a bedroom oasis, finding the perfect velvet couch for the living room, or hosting a “socially distanced” gathering on your outdoor lounger, audiences on Instagram are taking full advantage of staying at home. No travel? No Problem. Next stop: Porch-ugal. 🏠
Header image: @westelm
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