How it Works Series #2 - Analytics: Engagement

This series of posts explains how core features of the Dash Hudson Instagram marketing platform work, and how you can get the most value out of them. It's learning time ..


Analytics: Engagement Tab

You want to know how engaged your Instagram audience is, based on content you publish, and promotions and campaigns that you run. We show you statistics on likes and comment, but go beyond what other analytics tools offer to bring you something very special. We show which influencers are photo tagging you or mentioning you in a comment, so you will never miss that amazing feature.

Likes

See the number of likes your posts are getting over time, so you can see what content is resonating most with your audience. You can modify the timeframe shown on the chart to get specific views on windows in time.

Comments

Comments are a key part of your feed's enagagement, and a leading indicator of the vibrancy of your community. See the number of comments being made on your posts over time. You can modify the timeframe shown on the chart, to get specific views on windows in time.

Activity: Mention

Instagram makes it difficult to see who has mentioned you in a comment. If they mention you in a comment, but don't photo tag you, it's history. We show you the most influential posts in which you have been mentioned in a comment. If you are a brand, this means we show the influencers with the highest engagement who have mentioned you. Click view all to dive deeper into the list. You're welcome.

Activity: Photo Tag

This is something else you won't find anywhere else. We show you the most influential posts in which you have been photo tagged. If you are a brand, this means we show the influencers with the highest engagement who have photo tagged you. Click view all to dive deeper into the list. De nada.

Hope you found this useful. If you have questions, comment below or email us.

To learn more about how our Instagram monitoring tool works, read the next post in the series:

How it Works Series #3 - Analytics: Reach