Instagram Releases Carousel Posts: Here's What You Need to Know

Multiple photos in a single post? You bet!


Instagram is at is again, folks. The long list of major releases is growing at lightning speed and this time around, it's all about visuals. You might have heard. Users are now able to upload multiple pictures in one single post, in the form of a slideshow photo album.

While this may be a bit of a surprising move, given that Instagram has had a pretty consistent streamlined approach to sharing visuals, it only makes sense when you look at their recent track record. They've steadily been releasing a new Instagram feature multiple times a quarter for over a year now, even encroaching on various platforms' territories. Aka the Instagram Stories similarity to Snapchat and the save function borrowing from Pinterest. This one takes a page our their parental unit's [Face]book (social media humor), whose original claim to fame was the photo album.

But with Instagram content trends increasingly progressing towards the more meticulous and becoming less and less about the candid selfies or #fwis shots, this should alleviate some of the agony Instagrammers face when needing to select only one image from a series of great ones. The conundrum of trying to choose that single gallery-worthy killer shot is an excruciating reality for anyone who treats their feed's aesthetic seriously.

Well, no more:

With this update, you no longer have to choose the single best photo or video from an experience you want to remember. Now, you can combine up to 10 photos and videos in one post and swipe through to see them all.

Surprise! 🎉 Swipe left on the post above to see more. Starting today, you can share up to 10 photos and videos in one post on Instagram. With this update, you no longer have to choose the single best photo or video from an experience you want to remember. When uploading to your feed, you’ll see a new icon to select multiple photos and videos. It’s easy to control exactly how your post will look. You can tap and hold to change the order, apply a filter to everything at once or edit one by one. These posts have a single caption and are square-only for now. On a profile grid, you’ll notice the first photo or video of a post has a little icon, which means there’s more to see. And in feed, you’ll see blue dots at the bottom of these posts to let you know you can swipe to see more. You can like and comment on them just like a regular post. This update is available as part of Instagram version 10.9 for iOS in the Apple App Store and for Android on Google Play. To learn more, check out help.instagram.com.

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This reads like a rap, amirite?!

In a way, it's surprising that this multi photo Instagram slideshow had not yet been released to the masses, seeing as the format has been available to advertisers for a while now.

This is a big deal. While it's a fun new feature for regular users to Instagram multiple pictures at once for all their friends and family to see, think of the endless possibilities for brands or influencers hired for social campaigns. It will allow businesses to expand their visual storytelling narratives and sharpen their line of communication through photos and videos. Get ready for exponential brand worlds to exist on the platform, if done well.

But first let's discuss how Dash Hudson will help you measure the performance of all that great slideshow content you likely already have in the works.

DH's Full Carousel Integration

  • The DH platform supports the slideshow in a single post format, meaning that it will appear in your dashboard as a single post, but once you're in its pop-up, each slide within the carousel will be viewable.
  • All the current metrics we provide to measure your content performance will be the same for your slideshows, so you don't miss out on any info:
    • engagement (the engagement will be calculated for the post as a whole and not on the individual images)
    • reach
    • likes
    • comments.
  • The carousel will be actionable within the platform as well, just like any other post. From your post pop-up within your account, you'll be able to add your carousel posts directly to a Board for further performance analysis, and to share it to another channel. As for the scheduler function, if it's a piece of UGC you're keen to regram, it will only schedule the first image of the slideshow.

instagram update multiple pictures in one multi photo new instagram feature carousel slideshow

Sugar and spice and everything nice — meringue kisses, fairy floss, buttercream icing, chocolate ganache, crystallized flowers, raspberry macaroons — that’s what Georgia’s Cakes are made of. “More is more,” says Georgia Green (@georgiascakes), the 25-year-old baker churning out decadent, drool-worthy cakes in her London kitchen. “My cakes may look perfect, but if you smudge a bit of icing, stick some popcorn on it!” Working in a cafe upon her Le Cordon Bleu graduation, Georgia was commissioned to bake a cake for a high-profile client and realized she could strike out on her own. Now, she’s her sole employee, whipping up every single topping, batch of frosting and layer of cake herself. Swipe left on this post to see more of Georgia’s over-the-top cakes. Photos and videos by @georgiascakes

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Make sure your app is updated to see Instagram's new version of the photo album, to understand what the hype is all about, and to start experimenting (remember, Instagram rewards those that use all their functions). The new content possibilities await. In the meantime, it's going to be interesting to observe how deep brands will go with this new opportunity to reach their followers.

More on that soon... Stay tuned!


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