It's no secret that we love social media editors here at DH HQ. In our ongoing In Conversation series, we summoned Lisa Maynard-Antem, social media manager at Harrods and Instagram expert at large, to share her wisdom with us 😇.
Get to know her below!
"Social media is a dialogue." Amen, girlfriend.
We're huge fans of world-renowned shopping mecca Harrods here at Dash Hudson. So much so that we've written not once, but twice about their killer social endeavors. Naturally, we wanted to have a chat with the one who is behind it all, and examine the landscape from her perspective. Meet Lisa Maynard-Atem, aka @stylisa, aka social media marketing guru extraordinaire.
By day, she cuts her teeth as the social media manager for the beloved British department store. But beyond regular work hours, she takes on the role of social media specialist who lends her expert knowledge to the Instagram marketing community. Having helped Harrods grow their Instagram account to a whopping 1.1 million followers, the girl certainly knows what she's talking about as it relates to social management.
The fashion stylist turned social marketing expert has been passionately crafting the Harrods Instagram content (hello amazing holiday images!), and now she's spreading her wisdom to help others figure out what to post on Instagram to help propel their brand.
Lend an ear over here and take out your note pads!📝
USSP - Unique Social Selling Point. Something I came up with a few years ago when I was thinking about how brands/businesses could elevate themselves socially above all of the noise. There is a lot of content out there that is very similar and sometimes blends into one. Therefore it is imperative that you look at what is unique about what you are doing and (provided it is appropriate/relevant), use it to give your #socialmedia strategy a competitive advantage. Don't follow the crowd. Be individualistic in your approach. #PureLondon #Socialisa
Name and occupation:
Lisa Maynard-Atem, Social Media Manager, Harrods
1. What was your college major, and why did you choose it?
Graphic Design. I chose it because I had always had an interest in design and I was working as a designer at the time.
2. Can you tell us a bit about your career path and how you found yourself working in social media?
I was self-employed and needed a cost-effective way to promote myself. I started using Facebook and Twitter to get my business out there. Companies started asking me for social media advice and it kinda went from there. I went from being a fashion stylist to a social media professional.
3. Favorite social media platform and why?
Facebook. My mum, sister and I have our own little group where we share family stuff. As I don't live with my mum, it's nice that we have this little social space for just the three of us.
4. In your opinion, what makes a great Instagram post?
Authenticity and having a human story that people are able to connect with. I'm always interested in the story behind the content.
5. What is your Instagram guilty pleasure?
I follow a few accounts about french fries as they are my favourite thing to eat.
6. Three things you can’t live without?
My mum, my sister, my friends.
7. What’s on your travel bucket list?
So many places but Petra, Jordan is top of the list.
8. Who’s your style icon?
9. Biggest vice? (be honest)
Prosecco, french fries, mini eggs, peanut butter M&Ms.
10. Where can we find you on a Friday night?
Dancing in Soho.
Want to learn more about marketing on Instagram and the Dash Hudson Instagram tools? Get in touch today (right after your sign up for our newsletter below 👇).