The world’s foremost marketing experts understand that, when it comes to creative, someone has already been there, done that. The question is: how to do it better—or, more precisely, how to be cost-effective, support business growth, and generate the highest possible ROI. A strong marketing campaign involves more than just a flashy idea; it takes a deep understanding of channels, mediums, and data to help brands deliver an exceptional omnichannel experience that meets or surpasses goals.
It’s crucial for marketing professionals at every level to pay attention to disruptive, boundary-breaking campaigns, but give equal measure to the minds behind them. That said, there are many award-winning marketers out there, and it can be difficult to differentiate the true innovators from the superficially successful. To improve your own strategies, and gain key insights into how top marketing experts think, Dash Hudson pulled eight C-level executives to follow on LinkedIn who provide genuine value.
Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard
The Brand: Founded in 1966 as Interbank Card Association, Mastercard is an American multinational financial services corporation with global operations, looking to help consumers build meaningful experiences in a “World Beyond Cash™.”
The Bio: “Globally recognized for his innovative thinking, leadership in business transformation that he has brought to executive roles across industries, and leadership in Mastercard’s marketing and brand transformation. Award-winning throughout his career, most recent ones being: WFA Global Marketer of the Year (2018), Forbes 2018 Top 5 World's Most Influential CMOs, Campaign Power 100, Business Insider’s 25 Most Innovative CMOs in the World, Billboards 2018 Top Branding Power Player and The CMO Club Hall of Fame.”
Ukonwa Kuzi-Orizu Ojo, Global Chief Marketing Officer, Prime Video and Amazon Studios
The Brand: Amazon Studios produces and distributes some of the most critically lauded film and television today, while Prime Video brings beloved content to consumers on-demand.
The Bio: “Over the course of [her] career, [she has] been recognized with over 50 awards and honors for driving outstanding market leading results and delivering creative campaigns/innovations that motivate people to act. Business Insider’s Most Innovative CMOs, AdAge 50 and A List, Adweek 50, WWD Brand Builder of the Year, WFA Global Marketer of the Year List and Financial Times Upstanding 100.”
Kory Marchisotto, CMO at e.l.f. Beauty
The Brand: e.l.f. (eyes, lips, face) has been a leader in the cruelty-free beauty space since 2004, offering quality cosmetics, bath, skincare, and professional tools at an accessible price point.
The Bio: “Recognized for cultivating partnerships and building lasting relationships across the beauty and fashion industries, including executive-level communications within global organizations. Skilled at developing brands by creating dynamic business strategies and operating models to foster continuous revenue growth.”
Julia Goldin, Global Chief Marketing Officer at the LEGO Group
The Brand: Known the world over for its innovative, tactile toys, the LEGO Group has brought joy to children and adults alike since 1932. It currently operates numerous retail stores, as well as several Legoland amusement parks, on top of its toy business.
The Bio: “Committed to innovation, creativity and diversity and a firm believer that great teams can achieve anything they put their minds to. Leading a talented team of 1,800 people around the world, spanning Product Development, Marketing, Research & Insights, Licensing & Partnerships, the LEGO creative agency and LEGO Education.”
Brad Hiranaga, Chief Brand Officer for North America at General Mills
The Brand: Consumer foods giant General Mills is an American multinational manufacturer and marketer for renowned brands including Pillsbury, Betty Crocker, and Lucky Charms.
The Bio: “As Chief Brand Officer for North America at General Mills, [he has] the privilege of leading iconic brands like Cheerios, Wheaties, Annie’s, Nature Valley, Yoplait, Gushers and Box Tops for Education. In order to deliver culture-shifting ideas and purposeful brand building, it’s crucial to foster a learning mindset and an energized environment that allows teams to feel safe and inspired.”
William White, Chief Marketing Officer at Walmart
The Brand: Perhaps one of the best-known retail chains worldwide, Walmart operates grocery, discount department, and hypermarket stores in 27 countries.
The Bio: “William is a consumer centric and innovative marketer who has consistently delivered results by crafting a compelling strategic vision, building capabilities, and driving execution. He is a passionate leader who thrives on building, developing, and nurturing teams.”
Meredith Verdone, Chief Marketing Officer at Bank of America
The Brand: A leader in American financial services, Bank of America supports individuals, families, businesses, and communities with the options they need to manage their wealth.
The Bio: “Meredith Verdone is Chief Marketing Officer at Bank of America responsible for all brand strategy and consumer, affluent and high-net worth marketing across the corporation. Verdone oversees all marketing efforts for the bank’s 47 million client relationships, 20 thousand retail financial center and ATM locations and 14 thousand client advisors. She also leads all paid media strategy, creative development and consumer research and insights.”
Fernando Machado, Global Chief Marketing Officer at Restaurant Brands International
The Brand: Home to three of the world’s most-loved quick service restaurants, Burger King, Tim Hortons, and Popeye’s, Restaurant Brands International operates 27,000 dine-in and takeout locations in more than 100 countries.
The Bio: “Fernando is a global marketer with a passion for growing brands and businesses. With more than 160 Lions in Cannes (8 GPs, including 2 Titanium GPs), 16 D&AD Yellow Pencils and 1 Black, and 3 Grand Effies in the US, Fernando is known for pushing the creative boundaries to drive business growth.”
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