The Most Popular Brunch in NYC According to Instagram

Because you need to eat something before your beach sesh. We surfaced the best restaurants in NYC for brunch according to Instagram.


Instagram is the purveyor of all happenings, whether that's where to stay on vacation, what your vacation gear should be, what clothing brands your should be wearing, how you should be decorating your apartment, which beach you should head to, how to be involved in societal causes, and even where it is you should indulge in ice cream. Obviously this is just a short list, but we're adding to it today.📝

Be honest: have you ever gone to a restaurant based on only having seen the establishment's whole brunch menu on Instagram? Lol, of course you have. We all have. Anyone who says they haven't is either living a life of voluntary simplicity or telling a bold-faced lie. There's a reason for why big casual dining chains are being eaten alive (hospitality humor) by spots that deliver plates of IG food.

Not only are these joints not cool (sorry, Olive Garden), but they also aren't offering that sought-after X factor experience delivered via Instagram food. Every member of the millennial generation looks for it when heading out to eat and the new crop of famous New York restaurants are wise that required discernment.

Translation: if a restaurant's physical locations aren't attractive or their dishes aren't innovative and photo-worthy, they can bow out of the grub game immediately. That said, if they've created a space that begs to be shot with food that's pretty enough to snap, they're golden. Build it and then will come — Instagram is the most important word of mouth vehicle you'll ever need.

Case in point, the below NYC restaurants for which the social savvy herds descend upon in droves every weekend to experience their Insta-bait plates while reminiscing on last night's party. We compiled the top 10 most popular New York City brunch spots of the summer on Instagram according to how many times they've appeared on the visually centric app.

For a fun twist, count how many of them you've already been to, and add the rest to your list of places to hit next go around. Brunch NYC on steroids. 🤤

10. Bocaphe

9. Citizens of Chelsea

This made my taste buds happy. Thanks for the love, @citizensofchelsea!

A post shared by josephine (@josephinejeh) on

Breakfast meetings with @lorealmakeup 🍳 p.s. add @citizensofchelsea to your NYC list - so good!! #retroflameNYC #nyceats

A post shared by Retro Flame // Erika Fox (@retroflame) on

8. Cafe Henrie

Joyeux anniversaire @claricewaz ❤️😘 cheers to more eggy brunches!

A post shared by Octaria Yang (@octariayang) on

7. While We Were Young

I'm always hungry 🤤 Wearing @revolve @loversfriendsla

A post shared by JANICE JOOSTEMA (@janicejoostemaa) on

6. Pietro Nolita

🎈Bonjour mes petits dreamers! 💖 #nolita #nyc #newyork #holidays #pink #balloon

A post shared by Anna Dawson 🎈 (@theballoondiary) on

5. Bluestone Lane

אוכל זה הדבר היחיד שמשמח

A post shared by yaelmilitscher (@yaelmilitscher) on

Blue jeans and white sneakers kinda day with @leeshinhee 👟

A post shared by Minnie Kim (@eatingwithminnie) on

4. The Butcher's Daughter (West Village)

Refer to previous post... ✅🥒🥗🍃😜

A post shared by Kim Jones (@kimcamjones) on

Spicy Kale Salad with an Egg, Butternut Squash Quinoa Salad, and Smashed Avocado Toast with an Egg 🍳🥑🥗 (📷: @thegirlandthegut )

A post shared by The Butcher's Daughter (@thebutchersdaughter_official) on

3. Two Hands

aussies know how to hang

A post shared by yasmina ☼☾ (@yasminaezz) on

2. Jack's Wife Freda

I imagine hell is a lot like a hangover on Saturday

A post shared by Madison Krause (@gaptoothginger) on

brunch, because it's the weekend 🎉

A post shared by Venus📍New York City (@venuswaslike) on

1. The Butcher's Daughter (Nolita)

@global_grubs wins the avocado toast competition with this beauty 🥑 🏆💯❤

A post shared by CWJ + BB (@thebreakfastchick) on

Avocado everythang 🥑🥑🥑 //. #NYC

A post shared by GINA YBARRA (@huntforstyles) on


Did your favorite make the list? If not, tell us where to eat in NYC!


Want to learn more about Instagram things? Hit us up today (right after you subscribe to our weekly newsletter below 👇).