In this digital day and age, it seems that the ones who hold the image of the coolest brands in their hands are almighty creatures who have some form of crazy superpowers. Spoiler alert: these completely fascinating people are actual humans, who hone their social media sixth sense on the daily for some really rad companies, making them major brand MVPs. Turns out brains and an eye for beautiful things is a killer combo.
We wanted to know more about these ultra-compelling behind-the-scenes characters, so we're tapping some of our favorite digital editors to let us in on what their lives are like to fulfill all of our voyeuristic tendencies (yours, too, certainly). First up is Nicole Loher from NARS Cosmetics.
Think for a sec about the coolest makeup brand you know. If NARS doesn't spring to mind, then you're not with it, period. Not only do their products speak for themselves, but their brand image is badass, beautiful, authoritative, as well as nothing short of a social media powerhouse (case in point: @narsissist).
The entire femalekind holds NARS on a mighty beauty pedestal, spreading #NARSissism everywhere. With a strong hand in the NARS digital world, it's hard to not have a huge crush on Nicole.
Name and occupation:
Nicole Loher, Associate Manager of Digital Media for NARS Cosmetics.
1. What was your college major, and why did you choose it?
Advertising and Marketing Communications. I actually have my Associates Degree in Fashion Merchandising, but in my last semester, I realized I was terrible with math. I knew I was good at writing, so I thought, why not get into Communications?
2. Favorite part of the job?
I hate to gush, but it's all pretty great. I love being so connected to the beauty industry and watching a trend turn into a sensation overnight.
3. Favorite social media platform and why?
Instagram! It's much more personable than Twitter, less personal than Facebook, and much more curated than having a blog.
4. Three things you can’t live without?
iPhone, my morning spin class, and NARS Semi Matte Lipstick in Heat Wave.
5. What’s on your travel bucket list?
I think Australia or New Zealand will be next for me. Sri Lanka and Iceland are pretty high up on the list too!
6. Who’s your style icon?
Emmanuelle Alt. Forever.
7. Biggest vice? (be honest)
I spend a lot of money on skin care products... I'm really obsessed with good skin.
8. Where can we find you on a Friday night?
Being as antisocial as possible at the gym or at home catching up on my favorite TV shows.