In this digital day and age, it seems that the ones who hold the image of the coolest brands in their hands are almighty creatures who have some form of crazy superpowers. Spoiler alert: these completely fascinating people are actual humans, who hone their digital media sixth sense on the daily for some really rad companies, making them major brand MVPs. Turns out brains and an eye for beautiful things is a killer combo.
We wanted to know more about these ultra-compelling behind-the-scenes characters, so we're tapping some of our favorite digital editors to let us in on what their lives are like to fulfill all of our voyeuristic tendencies (yours, too, certainly). This week, we are chatting with Rose Mayo from OTTE New York. Contain yourselves.
We confess: we have a huge crush on New York boutique OTTE. We may or may not be biased, but our love for the contemporary retailer goes back to way before we were throwing parties with them at NYFW. They basically had us at Alex Wang.
With a thriving ecommerce business and five brick and mortar locations scattered across different areas of the Big Apple, OTTE is one of those fantastic New York success stories, and then some. Their merch is basically everything the modern city girl wants to wear thanks to founder Kay Lee's unshakable intuition.
Rose cultivates that carefully harvested image with aplomb, running, among a bundle of other things, a beautifully curated Instagram account. She has contagious passion and energy for what she does, making it impossible not want to instantly befriend her, as well as become OTTE's best customer.
Read on to see exactly what we mean.
Name and occupation: Rose Mayo, Marketing & Business Development Manager at OTTE New York
1. What was your college major, and why did you choose it?
I originally picked my school because I planned to get a B.A. in Music Business—I wanted to work in the industry, doing bookings or A&R for a label. Since I went to college in a different state than where I grew up, I did the last possible orientation that summer right before classes started and on the day we picked our schedule they were telling me how it would take me five years to complete everything I wanted to do with music and art, so I switched to Public Relations with minors in French and Photography. I still don't know what made me pick PR, but I'm glad I did!
2. Favorite part of the job?
Company culture! OTTE has grown quickly since I started here in 2013; we were in the single digits, and now we're pushing 20 every day in our office—it's a great environment, and I get to be involved in a lot of different aspects which has helped me grow and learn more about the industry, while overseeing a great team of girls who help make everything we want to do happen!
3. Favorite social media platform and why?
It's cliché, but definitely instagram. I actually use my personal account to follow a lot of photographers, so it's a nice way to get away from the fashion accounts we follow over on OTTE's. There is this really incredible community around the U.S. that's surprisingly close-knit, and they do street-scapes, landscapes, and incredible portraiture. I'm also, somewhat embarrassingly, getting really into snapchat. A lot of my friends back home have since scattered around the country, too, so it's a good way for us to stay in touch and I like that it's playful and silly.
4. Three things you can’t live without?
This great cardamom lip balm from a small-batch natural company called Marble & Milkweed, well-crafted cocktails (preferably from a Sasha Petraske bar), and croissants. Definitely croissants.
5. What’s on your travel bucket list?
So many places—I never did much traveling growing up, so I have a lot of checking off to do. I'd love to get to France soon before I forget everything I learned in high school & college, especially around Provence, the culture and topography there make me swoon. Australia and Iceland are high up there, too, and a friend tipped me off to an elephant sanctuary in Thailand where you can volunteer for a week at a time and in exchange you get to stay there for free.
6. Who’s your style icon?
I don't necessarily have an icon or particular person I look to. I'm big on being comfortable, which can mean just about anything for me, as long as I feel good. I've definitely noticed my style change and become more OTTE-like in my years with the company, which could be because I'm surrounded by it or just becoming more minimalist in general as I've gotten older. I've also long harbored a punk/grunge kid inside me, so sometimes that comes out.
7. Biggest vice? (be honest)
French Fries, and all things Suno.
8. Where can we find you on a Friday night?
Getting a cocktail at Dutch Kills after work (before it gets busy!), then going home to catch up on my DVR or read a book—I'm trying to read one a week this year.