In this digital day and age, it feels like the ones in charge of the coolest brand images out there are almighty creatures that have some form of crazy superpowers. Spoiler alert: these completely fascinating people are actual humans and they hone their digital media sixth sense on the daily for some really rad companies, making them major brand MVPs. Turns out brains and an eye for beautiful things is a killer combo.
We wanted to know more about these ultra-compelling behind-the-scenes characters, so we're tapping some of our favorite digital editors to let us in on what their lives are like to fulfill all of our voyeuristic tendencies (don't lie, yours too).
This week, we're chatting with Reb Carlson, the talent behind the amazingly curated Master & Dynamic Instagram account.
Let the music play on...
When imagining what the most perfect pair of headphones looks like, pretty sure that the image you conjure doesn't even come close to the beauties over at Master & Dynamic.
Their products are very easy one the eyes, while the brand itself evokes the mastery of sound, like the name suggests, as well as creativity and fashion. Not only do they make a point to highlight the craftsmanship of such premium gear, but also the artistry that relates specifically to their chosen ambassadors: musicians who are driven by sound virtuosity.
One look at the Master & Dynamic Instagram feed and what immediately jumps out is the impeccably cultivated world of the brand; their headphones highlighted in various aspirational situations that speak directly to their aesthetic, making you want to jump right into their universe.
The person in charge of translating those sentiments into a visual story by way of Instagram is the talented Reb Carlson, whose brain we had the pleasure to pick. We needed to find out more about this individual who makes us want to wear headphones with every outfit, but also basically ignites in us the desire to start moonlighting as a DJ.
Below, she spills on her unusual career path, what she can't live without and why Instagram is the most awesome social platform.
Name and occupation: Reb Carlson - Social Media Manager at Master & Dynamic
1. What was your college major, and why did you choose it?
I majored in Public Relations at Hofstra University. I started my freshman year as a Print Journalism major, but after meeting with the head of the department, Ellen Frisina, she showed me how going into public relations would leverage my writing and marketing skills along with my creativity. I also caught the social media bug in 2008 and designed my own Independent Study within Hofstra's Honors College, focusing on how social and digital media was changing the print, marketing, and public relations industries.
2. Favorite part of the job?
I've always loved discovering and connecting with influencers and content creators. I minored in Fine Art in college and find myself living vicariously through anyone who is a full-time creative professional. It's exciting to give people a platform, such as our artist series In-Residence, to create and connect them with like-minded brands.
3. Favorite social media platform and why?
Nowadays I love using Instagram to connect with people through music and art. I've actually posted images from concerts I've attended and had people I accidentally captured comment back on my post (hence the power of hashtags). I was obsessed with Pinterest when it first came out and had an account while it was still in beta. I was called "The Pinterest Princess" at the agency I was working at because I would help all the accounts pitch the platform to clients. Google+ was starting to emerge, but I felt that Pinterest's offering as a "visual social engine" and "hub of inspiration curation" would be more powerful for both consumers and brands. I still think they have potential to be a big contender in the e-commerce space.
4. Three things you can’t live without?
Living near some sort of body of water, a notebook, and I guess a pen would be useful too.
5. What’s on your travel bucket list?
I always try to go somewhere new every year. Next year I'm making plans to go to Costa Rica (for surfing), Seattle (for coffee and seeing former New Yorkers), New Orleans (for a conference), and Iceland (to meet Bjork). I also want to go to Denmark, Sweden, Japan, and Egypt (for the pyramids).
6. Who’s your style icon?
Me when I was 8, trying to be Claudia at 14 from The Babysitters' Club. I had a sweet red beret, plaid pants with suspenders, and t-shirts covered in antique brooches. It's easy to wear whatever is in season at Zara, but I'd like to think that I could occasionally pull of a beret.
7. Biggest vice? (be honest)
Hot toddies during the wintertime (because they will cure colds) and K-town karaoke, exclusively of 80's power ballads and 90's R&B.
8. Where can we find you on a Friday night?
Clearly drinking hot toddies at a karaoke place. But seriously, either getting a drink (probably a hot toddy) with friends in Brooklyn or making pizza at home and watching the new Marvel series on Netflix with my boyfriend.