Rebecca Minkoff positioned itself quite early on as a leader in social media integration. The folks behind the once small line of covetable handbags were able to see the bigger picture and the Minkoffs leveraged the growth of their (now) empire with what the best of social media had to offer: Instagram. And they're not stopping there.
In fact, they not only used the photo-sharing app to grow their business in clever ways, like early-on influencer partnerships, but they're taking advantage of the proximity it provides to their customer to keep growing in the right direction.
Constantly lending an ear to the chirps has proven to be a very effective growth strategy, as they show no signs of remotely slowing things down, au contraire. The latest thing to be checked off their to-do list? A shiny technology-infused flagship store in the heart of LA shopping mecca: Melrose Ave. NBD.
If you're going to be landing in Lalaland, better make it count. And boy, did they ever. This brand new West Coast brick and mortar location blends tech and fashion, taking things to a whole new level by catering to their millennial consumer with touch screens and other cool-yet-may-confuse-your-mom features for a truly immersive shopping experience.
How could this epic new branch of the Rebecca Minkoff brand be properly introduced to the world? With a warm Hollywood welcome in the form of a glitzy, noise-making party, duh. Some influential Instagrammers and Tinseltown's loveliest ingenues gathered at the store on the night of October 27th to celebrate the grand opening set to happen the next day.
All kinds of fun things were put in place to make sure the guests were properly entertained and compelled to take to Insta to spread the word. They partnered with Smashbox creative director and renowned artist, Donald Robertson, who painted some leather goods on the spot on top of having his artwork displayed on the store's indoor and outdoor walls.
The wheels were set in motion to make this an unforgettable evening, one worth immortalizing on social media, inciting others to come pay the new store a visit.
We simply had to find out just how much noise this store opening made on the 'gram, so let's break some of it down.
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