Dash Hudson's analytics arsenal is about to get a new addition - we're rolling out a new geo-tag tool that monitors locations to let you know what places are hot hot hot.
Because FOMO is all the rage.
In a world that’s turning more and more towards Instagram influencers for lifestyle inspiration and advice, it may come as no surprise that many people now take Instagram into account when planning a vacation. How high can this number possibly be? A recent study found that 48 % of Instagram users turn to their feeds when looking for travel suggestions. Which means that a location's Instagrammable factor is a huge indicator of successful marketing for hotels, restaurants and event spaces.
There are so many ways in which users will engage with a brand through Instagram content: photo tags, @ mentions, hashtags, the list goes on. From an entity's perspective, monitoring all of it is paramount to fully grasp the flow of their brand journey and how their story is being told organically by users, not to mention understanding how their audience is engaging. It's also a key way to source influencers by providing a direct access point into UGC.
We're about to drop a new tool as a part of our Instagram analytics platform, which will allow brands to monitor geo-tags (on top of the already existing ability to monitor photo tags, comment mentions, and hashtags). This functionality is going to provide brands with a deeper access and understanding of behavioral trends, resulting in more profound storytelling opportunities, along with an even greater amount of UGC to draw from. Brands will also have the ability to compare the popularity of any desired location for insights into successful strategies.
We wanted to demonstrate how it works and decided to take a deeper, geo-tag focused dive into the organic reach of the most Instagram-friendly hotels. The goal? To see which ones came out on top based on the location-tagged content. The findings are yonder, having rearranged Vogue Paris' list of top 10 hotels.
Geo-Tag Reach: 45.3M
Top Geo-Tagged Post (providing the biggest reach), courtesy of @davikah:
2. Fasano Hotel
Geo-Tag reach: 24.9M
Top Geo-Tagged Post, courtesy of @marcosproencaoficial:
3. The Saguaro
Geo-Tag Reach: 15.9M
Top Geo-Tagged Post, courtesy of @tessholliday:
Geo-Tag Reach: 9.4M
Top Geo-Tagged Post, courtesy of @xandaviao:
Geo-Tag Reach: 6.5M
Top Geo-Tagged Post, couresty of @thesaltyblonde:
Geo-Tag Reach: 2.5M
Top Geo-Tagged Post, courtesy of @beautifulhotels:
7. Le Martinez
Geo-Tag Reach: 1.8M
Top Geo-Tagged Post, courtesy of @con_fession:
[ ⏰ 19/03/2016 - 13:30 ] LE MARTINEZ 😱. Notre menu était composé de 3 plats & 2 desserts (tout le reste avant, c'était apéritif, mise en bouche, le démarrage quoi 😜). Premier plat : ravioli de potiron sur lit de ricotta et épinard👌🏼. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #restaurant #cannes #lapalmedor #lemartinez #delicious #bonheur #plaisir #saturday #perfect
Geo-Tag Reach: 1.1M
Top Geo-Tagged Post, courtesy of @congtian_:
Geo-Tag Reach: 691K
Top Geo-Tagged Post, courtesy of @gabrielapugliesi:
10. Royal Mirage
Geo-Tag Reach: 439K
Top Geo-Tagged Post, courtesy of @matranchesi:
Hotels of Insta, take note!
These ten hotel accounts are resonating so well with users, that their geo-tags alone have organically provided them with millions of impressions thus far in 2016. The iconic Hotel George V in Paris came out on top with an organic reach of just over 26M thanks to location tagging alone (views of the Eiffel Tower notwithstanding). Is your mind blown? Cause it should be - the opportunities are endless.
Dash Hudson’s Instagram analytics tools allow brands to dig deep. Looking for insights like this for your brand? Let’s chat.