Instagram is a bottomless well of inspiration: the categories are multiple and most of the players are MVPs. The endless array of beautiful feeds can be overwhelming, but you can rest assured because in our aptly named Who to Follow on Instagram series, we identify the top Instagram accounts in various categories so that you don't have to spend any time doing it yourself.
In today's installment, we're honoring the end of fashion month by featuring the top luxury brands on the Insta circuit. It's fancy stuff.
We've all been sucked in by the Instagram vortex. But when it's part of your job description, like yours truly, the daily hours spent scrolling through the photo-sharing app are completely justified. At least that's what I like to tell myself 🤔.
For those of you whose livelihood does not depend on your Instagram savvy, it can be a real counter-productive wormhole. The struggle is indeed real, but it doesn't have to be that way. I'm here to save you some precious time with our Who to Follow on Instagram series.
Scrolling Insta is a literal explosion of the senses. Models? Check! Dreamy blooms? Check. Home decor? Check and check! Fashun? You got it! Heck, we even have athleisure, beauty, and babies. Today we're taking a trip into the aspirational dimension of luxury fashion brands. A world that seems far, far away from our ordinary lives, but that everyone can access thanks to the Instagram. Amen to that.
Funny enough, luxury goods companies once shunned the interwebs. Not to mention social media networks like the almighty 'Gram. The common belief was that these channels would dilute prestige and democratize a sector that had been built on siloing itself away from the masses. There was a shared consensus between these maisons that making themselves overly visible and available would be bad for their image, and in turn bad for business.
But it didn't take long for social media marketing to take off as a business practice, and luxury brands had no choice but to get on board. As it turns out, their presence was being asserted without them through loud and impactful consumer voices, and real talk: luxury clothing brands generally prefer to steer the conversation. If they wanted to stay in control, it was time to take a hold of the narrative.
The traditions of refined artisanship and premium designer reputations were given a modern digital twist, breathing a fresh perspective into the visual world of these houses. It's a whole new way to present their universe, and no brand has been tarnished because of it, au contraire.
To prove what we mean, we put together a luxury fashion brands list of killer Instagram accounts that deserve beaucoup accolades for their flawlessly executed galleries.
Header image: @fendi
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