The Best UK Brands to Follow on Instagram

There's no denying that Instagram is a bottomless well of inspiration, and feeling overwhelmed by all the beautiful feeds out there isn't uncommon. Rest assured—our aptly named Who to Follow on Instagram series identifies the top accounts in various categories so that you don't have to spend any time doing it yourself.

Our friends across the pond seem to always do everything better, so we rounded up some of the best UK brands to follow on Instagram to fuel your (and our) British obsession. 🇬🇧


We've all been sucked in by the Instagram vortex trying to find new and fresh accounts to follow. Let's face the facts: it can be a real counter-productive wormhole. And because we want you to maximize your very precious time while staying in the know on all things Insta-great, you'll surely find our Who to Follow on Instagram series to be super clutch.

As we know, scrolling the 'Gram can make for sensory overload. Models? Check. Dreamy blooms? Check. Home decor? Check and check. Fashion? You got it! Heck, we even have athleisure, beauty, babies, Aussies, luxury, lingerie, music, and pumped up kicks. Not to mention travel and wellness. And because we all know that you've got a thing for the Union Jack (who doesn't), we figured it was time to visit the best UK brands on Instagram.

Everyone on this side of the Americas knows the Brits have a certain je ne sais quoi. They sound better when they speak (real talk), they own the Beckhams, they understand the value of a disproportionate pubs-per-capita ratio, and nothing beats their sense of humo(u)r. Did we mention Kate Moss? Unofficial British Royalty.

Needless to say, we owe a lot to our English comrades. Apart from the monarchy sustaining our domestic tabloids, they've pretty much always been the barometer of cool. Hello, Swinging London, we see you.

Now let's talk about the companies that hail from across the pond. They put their own stamp on social marketing and have got their own creative identities. Their image is very much reflective of the British DNA, and we can all learn something from their approach.

For that very reason and more, we thought we'd round up a handful of UK brands that we think everyone should follow on Instagram because they pack a major social punch.

And always remember that if denizens of the United Kingdom keep calm and they carry on, so should you. Oh, and God save the Queen. 👑

@nailsinc

uk brands

@spacenk

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@makeuprevolution

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@lush

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@sweatybetty

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@asos

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@harveynichols

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@missomalondon

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@dazed

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@alexandermcqueen

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@habitatuk

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@thewhitecompany

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@tuiuk

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@breakfastlondon

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@topshop

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@libertylondon

uk brands

Header image: @nailsinc


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uk brands