Snapchat for Business: The Ultimate Marketing Resource Guide

snapchat Jun 03, 2016

Hey! If you are marketing your brand on Snapchat, or are thinking about doing so, we've prepared a guide to some of the best Snapchat marketing resources out there. Consider this the ultimate guide to Snapchat for business.

Marketing Strategy Overviews

1. The Ultimate Guide to Snapchat Marketing [SlideShare]

Written by social content aficionado extraordinaire Ross Simmonds, this is a great overview guide to get you started with your Snapchat marketing efforts.

2. Snapchat for Business: A Guide for Marketers

From the good people at Social Media Examiner, another great overview for businesses new to the Snapchat world.

3. Your Guide to Using Snapchat for Marketing

Written by SEO marketing specialist and Forbes contributor Jason DeMers, the article talks about the importance of focusing on audience first.

4. The 5 W's of Snapchat: A Marketer's Guide

Some great tips on the types of marketing initiatives you should run to grow your audience and increase engagement.

5. Getting to Know the Ghost: The Complete Guide to Snapchat

Buffer always nails it. This blog post is rich with definitions, tips, and strategies for beginner and more experienced Snapchat marketers alike.

Bonus: How to Use Snapchat for Business (Udemy Course)

You can learn just about anything on Udemy, including how to be a Snapchat wiz kid. Go get learned.

Kim's first snap.

Behold! Kim's first Snap.

Snapchat Marketing Tactics

1. 7 Smart Ideas for Snapchat Marketing

Some great tactics and approaches for marketing on Snapchat, with a view to both growing and engaging your audience.

2. These 4 Tips Will Jumpstart Your Snapchat Marketing Strategy

A solid read from the team at Social Media Week, with tips on when and how to create content and contests that engage your audience.

3. Your Guide to Running a Successful Snapchat Contest

People love free stuff. Give them free stuff. Here's how. Enough said.

4. Everything You Need to Know About Snapchat Stickers, Video and Audio Calls and Notes

New functionality in Snapchat messaging means you can create even deeper engagement with your audience. Everything you need to know about the March 2016 update.

5. How to Do A Snapchat Takeover

Takeovers are a tried, tested, and true way to get compelling content, and grow your audience. It works on Instagram, and it works on Snapchat.

Snapchat Marketing Measurement & Analytics

*Caveat: there is currently no effective way to measure your success on Snapchat. The Dash Hudson team is working to solve that.

1. How to Manage and Track Customers on Snapchat

A few good hacks that help you to determine your progress on Snapchat. Very manual, but better than nothing.

2. Snapchat Marketing for Business: The 5 Metrics That Matter

The team at Dash Hudson put together the five key metrics you need to be tracking to measure the performance of your Snapchat marketing.

3. Metrics That Don't Disappear

Examples of how to effectively gather the data and calculate important Snapchat metrics.

4. How to Count Your Snapchat Followers (Quora)

A neat hack to determine how many followers you have on Snapchat.

5. Tips for Measuring Your Followers and Engagement (YouTube)

A process walkthrough for how to manually track important Snapchat statistics.

ColourPop is one of the leading beauty brands on Snapchat..

ColourPop is one of the leading beauty brands on Snapchat. Launching products like it ain't no thang.

Snapchat Advertising

1. Snapchat's 3V Advertising

From the mouth of Evan Spiegel himself. Vertical, video, views. 3 Vs, get it? Snapchat's ad platform is just ramping up, but early signs are that it's going to be a great channel for brands. Keep watching.

2. Snapchat's Audience-Based Ad Strategy

An in-depth analysis by Digiday as to why Snapchat's new audience-based targeting is going to be killer for brands.

3. Snapchat Discover: How 23 Media Companies Are Building Content for Snapchat

Discover is the place where you can find high quality content from some of the world's best media companies. Brands can now buy 'ad space' among Discover content.

4. Organic Vs. Paid Snapchat Marketing

The jury is still out, and brands are finding success through both organic and paid channels. Unless you are a very large brand, paid is likely out of your budget, so focus on your organic marketing initiatives.

5. Nielson Now Measuring Snapchat Ads

A big development, and one that will allow brands to compare the effectiveness of Snapchat ads vs television ads.

Snapchat CEO Evan Spiegel is ramping up his ad engine.

Snapchat CEO Evan Spiegel is ramping up his ad engine.

Wrapping Up

Hopefully you found this Snapchat resource guide helpful. While it remains difficult to know which marketing strategy will work best for your brand, the best advice we can give is to try things out and, as always, focus on great content and engaging with your audience.

Thomas Rankin

Co-founder and CEO of Dash Hudson