Learn how to master your brand’s approach to organic and paid social from our very own Head of Content, Michaela Atkinson, as she chats with Tinuiti’s Senior Paid Social Specialist, Jehane Jeanty in a not-to-be-missed webinar. It's all happening Tuesday, August 20th at 11am PT/2pm ET.
Read on for the rundown, and sign up now to join us.
It’s a common misconception that brands need to spend money to make money in today’s marketing landscape. These days, paid advertising tends to be the go-to lifeline for brands to see ROI from Instagram, while organic is used as an outlet to foster community and to tell a brand story. With less emphasis on revenue, organic social tends to take a backseat when it comes to a brand’s conversion strategy. In reality, paid and organic can work in tandem to reach your brand’s ROI sweet spot. During the webinar, we’ll uncover the strategies and tools you need to find a perfect harmony between your paid and organic social strategy with experts from both worlds.
Using organic social to drive ROI is not as mysterious as marketers think. We’ll address the common missing pieces: properly leveraging your visual assets, and data-driven insights. With the right content and data at their fingertips, social managers can enhance their approach to organic social and optimize it to become a key vehicle to fuel your brand’s holistic content strategy across marketing channels. It’s no secret that your audience is viewing your content and that it influences their purchasing decisions—aka your beautifully curated imagery is converting your followers into actual customers. Because of this, it’s a no brainer that your organic content performance is the best indicator to use when selecting content for paid advertising.
Dash Hudson provides the data you need to fuel your visual marketing machine. Our head of content, Michaela Atkinson will discuss how the platform’s visual intelligence technology, Vision, predicts, measures and enhances engagement on Instagram—powering both your organic and paid social strategies. This intel can optimize your paid social strategy, eliminating the need to waste time and money testing content. We’re basically here to make things easier for not only social managers, but for your entire marketing team. We’ll discuss how to create one perfectly flowing ecosystem, where each piece of your strategy supports and feeds into one another. Sign us up. 🙋♀️
Here’s a sneak peak of what the experts will cover:
Why marketers need to leverage organic social to inform and optimize your paid social strategy.
How leading brands are harnessing the power of AI to make owned, influencer and user-generated content (UGC) convert across marketing channels.
Dash Hudson’s link in bio solution, LikeShop and how it drives revenue directly from your feed. Debunking anyone who says that brands can’t generate ROI from organic social.
How to utilize Instagram Stories to drive your audience to your website with functionalities like Instagram Stories Insights and Story Boards.
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